Kellogg's Krave is a breakfast cereal with a crunchy outer shell and a chocolate-flavored filling. An impressive 37 percent of its calories come from refined sugar. Don't worry about feeding it to your kids though; it's also made from whole grains.
This cereal is aptly named-- I like how they don't beat around the bush. I wonder what John Harvey Kellogg would think of it if he were still alive?
I think a good general rule is to avoid products that involve misspelled words.